Harrison et al. — Social Media Influencers: Gender, Expertise & Prosocial Outcomes

Harrison, V. S., Vafeiadis, M., White, C., Alawonde, T. F., & Vasquez, R. (2026). How Do Social Media Influencers Motivate Prosocial Intentions? The Interaction of SMI Gender and Expertise. International Journal of Strategic Communication, 1–25. https://doi.org/10.1080/1553118X.2026.2724980

Empirical study on spokesperson gender, perceived expertise, and prosocial behavioral outcomes in nonprofit communication contexts.