Work.
A practitioner record across startups, nonprofits, and research. Brand-first in every context.
Nonprofit & Civil Society
Boys Without Borders
Communications Strategy & Brand Development
One-year communications strategy and action plan for a youth-focused nonprofit. Developed the BTAI (Bringing The Africans In) content series — version 4.0 reached 12,000+ reads, a 266% increase over version 3.0. Generated 400,000 impressions on X in six months. Secured 4 earned-media features. Built new site architecture and foundational SEO.
OLLI at Clemson (Osher Lifelong Learning Institute)
Sub-Brand Identity Development
Developed a sub-brand identity system for OLLI at Clemson University to unify fragmented marketing communications and support enrollment goals. Delivered full brand identity documentation covering brand foundations, verbal identity, visual identity, and messaging architecture.
Comic Con Ibadan
Marketing Strategy & Event Communications
Marketing strategy and communications for one of Nigeria’s leading pop culture events. Brand positioning, audience development, and event promotion across digital channels.
Startups & Early-Stage
DABA (Crypto/Fintech)
Lifecycle Strategy & Message Architecture
Lifecycle and message architecture contributing to ₦100M ARR. Webinar registrations grew from 432 to 3,211 — a 734% increase — with approximately 1,000 live attendees. Event email campaigns averaged 58.2% open rates and 47.7% click rates.
Hart
Brand Strategy & GTM
Brand identity and go-to-market strategy for an early-stage startup. Positioning, ICP definition, and market-entry channel strategy.
The Toyin Falola Interviews
Content Strategy & Distribution
Content redistribution strategy lifted YouTube watch hours by approximately 30% in two months. Coordinated direct outreach campaigns to 1,000+ contacts to raise event registrations and attendance.
Research & Academic
MA Thesis — Clemson University
Qualitative Research, Reflexive Thematic Analysis
Thesis examining how nonprofit communication professionals conceptualize and evaluate organizational visibility. Employs reflexive thematic analysis and structuration theory. Clemson University, Department of Communication, 2025–2026.
Harrison et al. — Gender, Expertise & Prosocial Outcomes
Co-Author, Submitted
Empirical study on spokesperson gender, perceived expertise, and prosocial behavioral outcomes in nonprofit communication contexts. Submitted for peer review.
Empathy & Nonprofit Supportive Intention
Co-Author, In Preparation
Alawonde, Assenso-Onyinah, Keller & Harrison. Examining the relationship between empathy and supportive behavioral intentions toward nonprofit organizations.
Book Chapter — In Press
Contributor
Chapter in Digitalization, Politics, Economics and Society in Nigeria (eds. Falola & Isike, University of Pretoria/ACSUS). In press.