Work

• One-year communications strategy and action plan for a youth-focused nonprofit.
• Managed the Boys Talk About It 4.0 campaign through pre-campaign publicity and post-campaign publicity, achieving over 2,000+ reads, a 266% increase over version 3.0.
• Generated 400,000 impressions on X in six months.
• Secured five earned-media features in six months.
• Built new site architecture and foundational SEO.

• Developed a sub-brand identity system for OLLI at Clemson University to unify fragmented marketing communications and support enrollment goals.
• Delivered full brand identity documentation covering brand foundations, verbal identity, visual identity, and messaging architecture.
• Developed a brand strategy to activate the brand as an organizational asset, aligned with the organization’s broader goals, and grounded in the brand identity.
• Created an action plan to cascade the brand strategy for operational effectiveness.
• Re-branded and re-designed the OLLI at Clemson website, creating a new website architecture, adding website features aligned with the brand, adding brand-consistent elements, and auditing technical SEO to rank the website at 98% website health.
• Handled social media marketing, email marketing, and local SEO, increasing Instagram reach by over 1,000%.

• Marketing strategy and communications for one of Nigeria’s leading pop culture events.
• Brand positioning, audience development, and event promotion across digital channels.
• Developed the brand identity and ran the Why Ibadan campaign to shape the brand image.
• Ran personalized WhatsApp messaging to keep prospects engaged and activate a network diffusion strategy for publicity. Included billboard marketing and social media advertising to create brand awareness.
• Adopted a media insert tactic that led to information diffusion and ripple-effect earned media.
• Successfully attracted over 1,000 attendees for the maiden event, well above the 500-attendee expectation.

• Content redistribution strategy increased YouTube watch hours by approximately 30% in two months. Coordinated direct outreach campaigns to 1,000+ contacts to raise event registrations and attendance.

• Serves as a Founding Partner and the Chief Strategist at Ije Africa, a brand consulting agency for nonprofits, social startups and social enterprises in Nigeria
• Spearheaded the business strategy, brand strategy, and GTM strategy to position Ije, conducting PESTEL, Porter’s Five Forces, SWOT, and TOWS analyses
• Spearheaded the brand development for ZubaMart, a social startup
• Spearheads the business strategy and direction for Ije Africa, including market entry, positioning, and collaborating with the Operations Lead on operational execution.

• Lifecycle and message architecture contributing to N100M ARR. Webinar registrations grew from 432 to 3,211 — a 734% increase — with approximately 1,000 live attendees. Event email campaigns averaged 58.2% open rates and 47.7% click rates.

• Brand identity and go-to-market strategy in line with the C-suite’s business goals.
• Brand positioning, ICP definition, and market-entry channel strategy.

Thesis examining how nonprofit communication professionals conceptualize and evaluate organizational visibility. Employs reflexive thematic analysis and structuration theory. Clemson University, Department of Communication, 2025–2026.

Harrison, Vafeiadis, White, Alawonde, Vasquez. How do Social Media Influencers Motivate Prosocial Outcomes? The Interaction of SMI Gender and Expertise.

Empirical study on spokesperson gender, perceived expertise, and prosocial behavioral outcomes in nonprofit communication contexts. Submitted for peer review.

Alawonde, Assenso-Onyinah, Keller & Harrison. Empathy and supportive intentions towards nonprofit organizations: A study of the Gen-Z populace.

Chapter in Digitalization, Politics, Economics and Society in Nigeria (eds. Falola & Isike, University of Pretoria/ACSUS). In press.