I have worked in the nonprofit and the for-profit sectors, both as a collaborative consultant, an in-house team member, and as an agency owner
Selected Work.
Brand, Marketing & Communications
Boys Without Borders
Director of Media and Communication
Communications & Campaign Strategy. Boys Without Borders required a structured communications and campaign strategy to grow donor awareness, improve audience engagement, and align organizational messaging with mission impact.
OLLI at Clemson (Osher Lifelong Learning Institute)
Branding & Marketing Communications Lead
Brand Identity & Growth Strategy. Three years of membership and program analysis informed positioning, audience mindsets, messaging, the website and an activation plan.
Comic Con Ibadan
Media, Publicity, and Public Relations
Event Brand & Audience Growth Strategy. Comic Con Ibadan is a pop-culture and entertainment event requiring a distinct brand identity and a structured audience growth strategy to build attendance and community in the Ibadan market.
DABA (Crypto/Fintech)
Email Marketer & Copywriter/Lifecycle Strategy & Message Architecture
Lifecycle Email & Webinar Campaign System. DABA required a structured lifecycle email and webinar campaign system to move audience segments from awareness through participation and into conversion.
Hart
Independent Consulting/Brand Strategy & GTM
Healthcare IT Positioning & GTM Strategy. Hart Inc. operates in the healthcare IT sector and required a distinct market positioning and go-to-market strategy to compete for enterprise buyers in a crowded category.
The Toyin Falola Interviews
Director of Marketing/Content Strategy and Distribution
Content redistribution strategy increased YouTube watch hours by approximately 30% in two months. Coordinated direct outreach campaigns to 1,000+ contacts to raise event registrations and attendance.
Ije Africa
Founding Partner and Chief Strategist
Category-Creating Brand & GTM Architecture. Business analysis, the Brand-Power Gap category, brand identity, offers and a 90-day activation plan.
Dreambound
Integrated Marketing Audit & Conversion Roadmap. A 13-month review of email, website conversion, school-facing positioning and attribution.
Signature Home Services
Lead-Nurture Email Architecture. Email sequences for new leads, warm prospects and past customers.
Walcraft Cabinetry
B2B/DTC Marketing Audit & Conversion Strategy. Separate buyer journeys for trade dealers and homeowners, informed by a website, SEO and channel audit.
ZubaMart
User Research, Brand Identity & Marketplace Strategy. A 63-participant study informed marketplace priorities, positioning, messaging and visual identity.
Beavers Consultancy
Parent Brand & Portfolio Architecture. Business analysis, an endorsing-parent model, verbal and visual identity, and website development.
Missionwright
Business Strategy, Brand Identity & Commercial Architecture. U.S. market analysis, strategic foundations, brand framework, identity, offers and financial planning.
Research & Academic
MA Thesis — Clemson University
Qualitative Research, Reflexive Thematic Analysis
Thesis examining how nonprofit communication professionals conceptualize and evaluate organizational visibility. Employs reflexive thematic analysis and structuration theory. Clemson University, Department of Communication, 2025–2026.
Harrison et al. — Social Media Influencers: Gender, Expertise & Prosocial Outcomes
Co-Author, Submitted
Harrison, V. S., Vafeiadis, M., White, C., Alawonde, T. F., & Vasquez, R. (2026). How Do Social Media Influencers Motivate Prosocial Intentions? The Interaction of SMI Gender and Expertise. International Journal of Strategic Communication, 1–25. https://doi.org/10.1080/1553118X.2026.2724980
Empirical study on spokesperson gender, perceived expertise, and prosocial behavioral outcomes in nonprofit communication contexts.
Empathy & Nonprofit Supportive Intention
Co-Author, In Preparation
Alawonde, Assenso-Onyinah, Keller & Harrison. Empathy and supportive intentions towards nonprofit organizations: A study of the Gen-Z populace.
Book Chapter — In Press
Contributor
Chapter in Digitalization, Politics, Economics and Society in Nigeria (eds. Falola & Isike, University of Pretoria/ACSUS). In press.
Work With Me.
I have nine years of consummate experience in journalism, PR, communications, marketing, and business consulting. My career trajectory has seen me function as both a team member and also as a team leader; as a strategist, and also as an executor/operator; as an in-house employee, and also as a fractional leader/freelancer.
These elements of my career trajectory are core contributors to how I see things, how I approach and think about work, and how I choose the jobs to take on. I am open to roles that interlock with my interests in:
Nonprofit Visibility
How I can contribute to your team:
- Brand Strategist
- Marketing Strategist
- Director of Communications
- Fractional marketing leadership
AI Risk Communication
How I can contribute to your team
- Risk Communication Strategist
- Risk Communication Lead
- Policy Communication Manager
- Public Relations Manager
Social Impact Marketing
How I can contribute to your team:
- Fractional Chief Marketing Officer (fCMO)
- Brand Strategist
- Go-to-Market Strategist
- Business Strategist