Dreambound
Integrated Marketing Audit & Conversion Roadmap
The Context
Dreambound had substantial email and website activity across a 13-month period. The audit reviewed how cold campaigns, school-facing positioning, CRM use, homepage experience, attribution, lead generation, social and SEO worked together.
The Constraint
The business could not improve performance by rewriting isolated emails. Deliverability risk, unclear value for schools, weak cold-to-warm infrastructure, a high-bounce homepage, mobile conversion problems and incomplete attribution were interconnected.
My Role & Scope
- Audited five cold campaigns and five stronger one-off emails.
- Reviewed baseline email deliverability, engagement and domain-health indicators.
- Diagnosed homepage, lead-generation, attribution, social and SEO constraints.
- Built a prioritized roadmap for ICP research, infrastructure, messaging and measurement.
What I Built
Email Audit
Baseline deliverability, engagement and domain-health review across 13 months of campaign data.
Homepage Diagnosis
Session, bounce and goal-completion analysis identifying conversion blockers and mobile issues.
Attribution Review
First-touch and last-touch gaps, CRM use and lead-source tracking assessment.
Conversion Roadmap
Prioritized sequence for ICP research, cold-to-warm infrastructure, messaging and measurement improvements.
Capability Proven
- Multi-channel marketing audit methodology.
- Email deliverability and campaign performance diagnosis.
- Conversion funnel analysis and homepage optimization framing.
- Integrated growth roadmap development.