DABA (Crypto/Fintech)
Lifecycle Email & Webinar Campaign System
The Context
DABA required a structured lifecycle email and webinar campaign system to move audience segments from awareness through participation and into conversion.
The Constraint
Disconnected email sends and webinar promotions were not functioning as a coherent engagement system. Audience segments needed tailored sequences that built cumulative trust and action.
My Role & Scope
- Designed lifecycle email sequences for key audience segments.
- Built webinar campaign architecture linking registration, nurture and follow-up.
- Created messaging frameworks for each stage of the engagement funnel.
- Established measurement approach for campaign performance tracking.
What I Built
Lifecycle Email System
Segmented email sequences mapping audience journey from awareness through activation.
Webinar Campaign Architecture
Integrated promotion, registration, nurture and post-event follow-up framework.
Campaign Messaging
Stage-specific copy frameworks and subject-line systems for lifecycle sequences.
Capability Proven
- Lifecycle email strategy and sequence design.
- Webinar campaign architecture and audience journey mapping.
- Segmented campaign messaging and funnel design.
- Email performance measurement and optimization planning.
Skills
Additional Work & Outcomes
- Lifecycle and message architecture contributing to N100M ARR. Webinar registrations grew from 432 to 3,211 — a 734% increase — with approximately 1,000 live attendees. Event email campaigns averaged 58.2% open rates and 47.7% click rates.