Comic Con Ibadan
Event Brand & Audience Growth Strategy
The Context
Comic Con Ibadan is a pop-culture and entertainment event requiring a distinct brand identity and a structured audience growth strategy to build attendance and community in the Ibadan market.
The Constraint
The event needed to move beyond ad-hoc promotion to a coherent brand system and audience-growth model that could scale year-on-year attendance and community engagement.
My Role & Scope
- Led event brand identity development and visual language.
- Built audience growth and acquisition strategy.
- Designed campaign architecture for pre-event awareness and ticket conversion.
- Developed community and partnership strategy for sustained audience growth.
What I Built
Event Brand Identity
Visual and verbal brand system giving Comic Con Ibadan a distinctive, ownable market presence.
Audience Growth Strategy
Acquisition, community and partnership framework for building sustained event attendance.
Campaign Architecture
Pre-event awareness, ticket-conversion and post-event engagement campaign system.
Capability Proven
- Event brand identity and positioning.
- Audience acquisition and community growth strategy.
- Campaign architecture for entertainment and cultural events.
- Partnership and community engagement strategy.
Skills
Additional Work & Outcomes
- Marketing strategy and communications for one of Nigeria’s leading pop culture events.
- Brand positioning, audience development, and event promotion across digital channels.
- Developed the brand identity and ran the Why Ibadan campaign to shape the brand image.
- Ran personalized WhatsApp messaging to keep prospects engaged and activate a network diffusion strategy for publicity. Included billboard marketing and social media advertising to create brand awareness.
- Adopted a media insert tactic that led to information diffusion and ripple-effect earned media.
- Successfully attracted over 1,000 attendees for the maiden event, well above the 500-attendee expectation.