Boys Without Borders
Communications & Campaign Strategy
The Context
Boys Without Borders required a structured communications and campaign strategy to grow donor awareness, improve audience engagement, and align organizational messaging with mission impact.
The Constraint
Fragmented communications channels and inconsistent messaging made it difficult to build donor trust or scale community engagement around the organization’s mission.
My Role & Scope
- Developed and led communications strategy across channels.
- Built campaign frameworks connecting mission narrative to donor action.
- Aligned internal messaging with external brand expression.
- Designed audience engagement and outreach systems.
What I Built
Communications Strategy
Integrated framework aligning mission, message and channel for stakeholder and donor audiences.
Campaign Architecture
Structured campaign system linking organizational narrative to fundraising and community engagement goals.
Messaging Framework
Core narrative, audience-specific messages and activation language for campaigns.
Capability Proven
- Nonprofit communications and campaign strategy.
- Mission-to-message narrative architecture.
- Donor and stakeholder audience engagement.
- Cross-channel campaign design and execution.
Skills
Additional Work & Outcomes
- One-year communications strategy and action plan for a youth-focused nonprofit.
- Managed the Boys Talk About It 4.0 campaign through pre-campaign publicity and post-campaign publicity, achieving over 2,000+ reads, a 266% increase over version 3.0.
- Generated 400,000 impressions on X in six months.
- Secured five earned-media features in six months.
- Built new site architecture and foundational SEO.