Hi.
I’m Theophilus Femi Alawonde.
I create, implement, track, and optimize catalytic marketing strategies for ambitious and disruptive early-stage startups seeking traction and market share.

An Ever-Roving Mind...

I have a mind that works continually — shuffling between thoughts, building up imaginations, forming opinions...
For years, I sought a career that would suit my ever-roving mind, and I found marketing.
As a marketing leader and strategist who has handled both freelance and in-house roles, I wear many hats, depending on the type of company, the goals and objectives, and company needs.
Most times, I'm the Fractional Chief Marketing Officer, laying the foundations for your marketing ecosystems...
...from your brand strategy, to your brand positioning, to your content strategy, marketing channels, and marketing tech stack.
Sometimes, I'm that Content Strategist who comes on board to map out and implement a strategic content marketing plan to help you drive your first 1, 000 sign-ups.
Other times, I'm the Freelance Marketing Strategist to analyze your industry and create your go-to-market strategy, mapping out your path to winning market share.
A Marketing Obsession To Your Benefit
I spent the first four years of my marketing career as a generalist. This means I have been there and have done that for virtually all marketing functions.
SEO? Content writing? Content marketing? Graphic design? Content ideation? Social media marketing? Social media management?
Been there, done that!
Paid ads? Copywriting? Email marketing? Cold email outreach? Personalized first lines?LinkedIn outreach? Audience research?
Been there, done that!
User research? Competitor research? Marketing strategy? Marketing planning? Link building? Media outreach and PR? Haro?
Been there, done that!

How does all this benefit you?
I have worked across several marketing functions, giving me a unique leverage that many others don't have: once we create your tailored strategy, execution won't be a problem.
There's hardly anything you need to do for your startup, marketing-wise, that I cannot consult on.
And, I am in tune with the trends, within the right private and open circles, watching in real-time, the shifts in the industry.
If you choose to work with me, your brand will benefit from an obsession with marketing.
Tap Into The Massive Virality Potential (MVP) Of Your Startup Idea

Your startup scaled through the Minimum Viable Product (MVP) phase.
Your products and services are disruptive and innovative. You lead an ambitious team of committed experts.
But owning your market share and acquiring your ideal customers has proved tougher than you expected... And some doubts begin to set in...
"Is the idea really viable? "Will we gain traction?" "Will there ever be product-market fit?" "When will we generate real and high demand?"
It's okay to not know how to create a beneficial marketing strategy for your startup. But don't let that impede the possibilities you can tap into...
As a marketing strategist and Fractional Chief Marketing Officer for disruptive and ambitious startups like yours, working with me will put your startup on the path of success through: