
My Approach
Every brand is starkly different. However, every work I do with early-stage startups passes through my approach (fully or not fully, depending on the project scope and your startup's needs).
01
Problem and Desire Statement
02
Contexts and Audits
03
Findings and Recommendations
04
Onboarding and Strategy Ideation
05
Execution and Implementation
06
Tracking and Reporting
07
Iteration and Optimization
At this stage, you'll share your startup's most-pressing challenges and your utmost desires that fully capture what you want to see your company become.
Here, I will take time to understand the context within which your startup idea and solution exist. I will also audit your marketing efforts up to this level to identify gaps.
At this stage, I'll share findinhs with you and create personalized recommendations to serve as next steps. My clients have often found out they need more than they initially thought of.
Once prices have been agreed and contracts signed, I will flesh out the recommendations into your strategy.
Sleeves rolled back, we will get to work implementing your strategy, setting up ecosystems, and doing the everyday marketing tasks that bring real results.
While I hate micromanagement, I love transparency and accountability. I prove this through adequate and consistent performance tracking and report sharing. Whatever we find out in the field, you'll get to know...
...alongside the next steps and how we'll react to the results! We'll keep iterating and optimizing our efforts and processes to get you the best results.